"The future of TV is TV," he says. "That is what consumers want." Arguing that forecasters need only follow the money, he notes that consumers have made their choice to spend money on new HDTVs because they want a no-hassle way to watch TV, and do not want all the hassles associated with PC-based or Internet-delivered video.
"I don’t understand why so many people think that having millions of videos available online to watch any time is some big deal," Cuban says. "Consumer choice is about having the brand new device on which you just spent hundreds of dollars or more work immediately and just as you expected.
"When you buy a car, you don’t want to have to figure out how to make it work. You don’t want to have to bring someone in to make sure the engine starts, or have to buy some 3rd party device so that you can go full speed or blast the stereo. When you buy that car, you want to jump in the driver's seat, smell that new car smell, be excited when you turn it on, and crank that stereo and roll down the road in your brand new car. You made your choice as a consumer. You spent your money. You want immediate gratification.
0 komentar:
Posting Komentar