Amazon Kindle At "Tipping Point"?

"We've reached a tipping point with the new price of Kindle," Amazon.com CEO Jeff Bezos says. "The growth rate of Kindle device unit sales has tripled since we lowered the price from $259 to $189."

"In addition, even while our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format," Bezos says. "Amazon.com customers now purchase more Kindle books than hardcover books."

Amazon Media Room