Kindle's Future in an "iPad World"

 Jeff Bezos, Amazon.com CEO, thinks there is plenty of room in the market for optimized e-book readers.
Bezos believes the Kindle can continue to succeed as a device that’s dedicated to reading, especially long-form reading. Amazon isn’t looking to “create an experience." Amazon thinks the author will create the experience.

In a world with short attention spans, one would hope Bezos is right. Fast-paced, short form content is good for lots of things. Reflection isn't typically one of them.