Twitter Redesign is Designed to Boost Consumption

As the Apple iPad is designed for content consumption rather than creation, so Twitter's redesign of its homepage is designed to make it easier for mainstream people to consume content on Twitter.

"You don't have to tweet" to take advantage of Twitter, said Twitter co-founder Evan Williams. As other sites have found, most users consume, but do not create content, and adding content richness creates more incentive for non-creators to use the sites.

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