Microsoft Closing In-Game Ad Unit

Microsoft reportedly is closing will its in-game advertising unit Massive. Microsoft acquired Massive in 2006.

At the time of the acquisition, the exuberance for dynamic in-game advertising was at a peak. Since then, Microsoft’s Xbox Live has become a more-compelling venue for Microsoft, in part because Microsoft keeps all ad revenue it earns from Xbox Live, while it must share Massive’s ad revenue with game providers.

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