Millennials Will be a "Great Generation," Wait and See

We might sometimes think Millennials are spoiled, flighty of attention or non-literate (in the older sense of reading lots of books). They also just might be the absolute right people to make American history. They have principles and values and will act on them, for example. And that might be just the thing America needs, sometime in this generation, when the wheels threaten to come off the car.

"Members of Gen Y strive to be awesome and distinctive. They make choices that are consistent with a set of personal values, even when they mean personal sacrifice," says Carol Phillips of Milennial Media.

"They are distinctive in the matter of face way they set audacious goals for themselves," Phillips says.

Says Alex Pearlman’s profile on The Next Great Generation Blog: "I’m a 23-year-old journalism and philosophy student, I love the John Adams miniseries, Aaron Sorkin, and reading Time magazine in bed with a glass of red wine. My interests range from libertarianism to beer bongs to the New York Times crossword puzzle. This box will one day read: Alex Pearlman, Pulitzer Prize-winning foreign correspondent."

Pearlman also is an editor at http://www.thenextgreatgeneration.com/. I very much am counting on Pearlman, and her Millennial cohorts, being absolutely, dead-on right. We will need another "Great Generation," and I am counting on Millennials to be just that generation.

For Millennials, Brands Are People, Too