Internet Commerce Seems to Boost TV Shopping

Rather than hurting home shopping channels, the Internet has actually helped make consumers more willing to buy merchandise without first seeing or touching it in a store, says Barton Crockett, senior analyst at Lazard Capital Markets, who covers the space. 'If you're comfortable buying online, you'll be comfortable buying stuff delivered to you by a TV shopping network,' says Mr. Crockett.

We might have predicted the reverse state of affairs, with Internet shopping cannibalizing TV-based shopping activity.

The Golden Age of TV Shopping - WSJ.com (subscription required)