Although it is a powerful tool for marketers to reinforce their brands, energize advocates and strengthen relationships, it is also yet another marketing channel that requires attention, investment and innovation, argues Forrester Research analyst Augie Ray.
In 2011, social media marketing doesn’t get any easier, either, he argues. Primary among those challenges is that social media is becoming an awfully cluttered and noisy space. On top of that, one always can find loads of social media experts who claim to have unusual insight into making social media work. Some of us just think it is a lot of blocking and tackling, more than a matter of strategy, tools and optimization techniques.
In 2011, social media marketing doesn’t get any easier, either, he argues. Primary among those challenges is that social media is becoming an awfully cluttered and noisy space. On top of that, one always can find loads of social media experts who claim to have unusual insight into making social media work. Some of us just think it is a lot of blocking and tackling, more than a matter of strategy, tools and optimization techniques.
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