While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
Sabtu, 22 Januari 2011
5 Ways Mobile Direct Marketing Differs From Traditional Direct Marketing
Mobile direct marketing differs from traditional direct marketing in at least five ways. A mobile direct marketing campaign is 100-percent opt-in. A marketer cannot lawfully buy a list of mobile phone numbers and then start blasting text messages to those users.
While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
While traditional marketing typically starts with a list, an text marketing campaign starts with a campaign offering something your target audience would find valuable. Also, conversion rates for a text message campaign can be much higher than for an email campaign, for example. By definition, a text message campaign builds on opt-in from consumers who presumably already have high interest in a particular product or service.
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