50% of Content Will be Accessed From Mobiles in 2012?

By 2012, analysts predict that more than 50 percent of digital content will be accessed on mobile phones instead of computers. Some predict that at least some of that content will be consumed by shoppers who are inside retail locations. Location and proximity-based marketing will benefit.

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExperience.com