Netflix Streaming-Only Customers Are 33% of All New Subscribers

Netflix now finds 33 percent of its new customers are choosing the $7.99 a month, "streaming only" plan, a rather powerful testament to demand for the Netflix offer. Netflix introduced the offer in November 2010, at the same time slightly increasing the price of existing plans that support both DVD and streaming delivery.

Netflix also says it expects the percentage of "streaming only" customers to grow over time. About 66 percent of new customers elect to buy the  $9.99 1-DVD combination plan, which allows users to rent one DVD at a time, and also allows unlimited viewing using streaming.  "Very few of our existing subscribers are downgrading to the pure streaming plan," Netflix also notes.

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