Brands See Mobile Social Channels Growing in Importance

U.S. marketers surveyed by PRWeek and MS&L Group believed mobile social would have important consequences for their brand.

Asked which social media efforts would have the greatest effect on their company, 17 percent said more usage of social media on mobile platforms and a further 12 percent cited uptake of mobile location-based social networking.

The Influence of Mobile on Social Marketing’s Future - eMarketer