Google Search Gets More Social

Google is changing its search results algorithms to return more "social" results. To that end, Google will add new emphasis on results created by people that are a part of one's social networks.

Social search results will now be mixed throughout results based on their relevance (in the past they only appeared at the bottom). This means you’ll start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created.

Official Google Blog: An update to Google Social Search