22% of Starbucks Transactions Last Quarter Used Mobile Payment App

More than three million people have made a purchase using the new Starbucks mobile app, Starbucks says. In the most-recent quarter, 22 percent of all transactions were made using the Starbucks mobile app.

"Starbucks now offers the nation’s largest mobile payment network,” said vice president of Starbucks Brady Brewer. The program is a “touch to pay” system, where customers pay by simply holding up the app’s barcode to the scanner at the register. Piloted in select stores back in September 2009, the program didn’t fully launch nationwide until this past January to 6,800 company-operated stores.

Starbucks Card Mobile Payment App Is A Winner - SlashGear