Mobile Advertising to Eclipse TV Advertising?

Brand ad dollars spent on mobile will exceed those spent on TV a decade, says Dane Holewinski director of marketing at Greystripe. That is a significant prediction, given that TV advertising now dominates ad spending.
According to Drake Direct, http://drakedirect.blogspot.com/ TV ad spending was half of all U.S. ad spending in 2008.

4 Reasons Why Mobile Advertising Will Be Bigger Than TV Advertising In The Next Decade