Mobile Search Leans to Commerce

Of people who use the mobile Web at least weekly, about 49 percent made a mobile purchase within the last six months, according to Performics, the performance marketing agency owned by Publicis Groupe. Mobile search also has pronounced e-commerce and local information angles.

The study also found that 84 percent look for local retailer information (phone, address, hours), 82 percent search to find online retailers and 73 percent find a specific manufacturer or product website.

Search Engine Marketing News - Press Releases