Online Local Advertising Will Be Bigger than Newspaper Local Advertising in 2015

Here's just one more look at how revenues have shifted, and are shifting, in the local advertising business in the United States.

Newspapers traditionally have been the single-biggest provider. But online has grown enormously since 1995, when the online local advertising business did not even exist.

By 2015, Borrell Associates predicts, Internet advertising, including both online and mobile, will be bigger than newspaper local advertising.