SMB Market a New Battleground for Local, Online, Mobile Spending

Local media companies now are focusing on small local businesses for revenue growth. Companies like Groupon went from zero to more than $400 million in a year’s time just by targeting smaller businesses, for example.

A Borrell Associates survey of 2,872 small and medium size businesses found that they plan to increase their ad budgets 4.5 percent in 2011, but their online budgets 29 percent. The biggest gainers: email and social media advertising, including spending on their own websites.

Borrell Associates, Inc | 2011 Outlook: SMBs Become Everybody's New Best Friend