On the Go Ad Exposures: More than Phones and Tablets

For most of us, on-the-go media consumption is mostly about smart phones and tablets. But there also is growing place-based media exposure as well. Viewer exposure to advertising at 12 monitored bars, restaurants, airports, hotels, retail stores and other place-based venues in the last quarter of 2010 was up nearly 250 percent, compared to the eight location-based networks measured that same period one year ago.
For the fourth quarter of 2010, that translates to more than 500 million gross minute exposures per month.

Exposures Per Visit, P18+
VENUE	COMPANY	“Q4 2010 (P18+) Visits “	Exposures per Visit	Total Exposures (P18+)
Retail	Best Buy	29,269,628	1	29,269,628
Airports	CNN Airport Network	17,788,966	1.3	22,660,178
Health Clubs	Zoom Fitness	16,699,365	1.8	30,342,746
Gas Stations	Outcast/PumpTop	16,601,527	1	16,601,526
Bars & Restaurants	TouchTunes Interactive Networks	14,980,016	15.2	228,104,737
Restaurants	indoorDIRECT	13,005,969	1	13,005,969
Hotels	The Hotel Networks	10,415,475	2.8	29,104,737
Bars & Restaurants	TargetCast	10,157,147	5.1	51,591,435
Health Clubs	RMG Fitness	10,036,663	1.5	15,205,544
Health Clubs	Outcast: Health Club Media Network	5,357,425	2.7	14,206,215
Stadiums	Access 360-AMNTV	3,747,805	11.3	9,393,868
Bars & Restaurants	AMI	1,808,600	5.2	42,325,398
TOTAL		149,868,586		501,811,981
Source: The Nielsen Company

Report: On-the-Go Ad Exposures are On the Rise | Nielsen Wire