YouTube to Create Channels

YouTube is getting ready to launch new "channels" featuring premium content, around topics such as arts and sports. YouTube is looking to introduce 20 or so "premium channels" that would each feature five to 10 hours of professionally-produced original programming a week.

YoutTube also is planning to spend as much as $100 million to commission the creation of original content for the premium channels.

Google to Revamp YouTube With 'Channels' - WSJ.com