Motorola Xoom Tablet Super Bowl Ad

The Motorola Xoom ad obviously is a take on the famous 1984 Apple ad, aired at a time when Apple, struggling against Microsoft, wanted to emphasize its "be different" ethos.

Here's the Apple ad, for comparison. Oddly enough, it now is Apple that is the tablet "incumbent", Apple that is taking some heat for curation of the end user experience. Android devices such as Xoom that are more "open."