Viacom wasn't happy having "The Daily Show" and "Colbert Report" shown on Hulu, but now seems to have changed its views. Hulu’s introduction of subscription plans and increased advertising base now seem to convince Viacom that having its content on Hulu can pay off.
Hulu’s subscriber count is expected to pass one million this year and Hulu Plus as a business will have a revenue run rate north of $200 million this year, observers predict.
And Hulu now has 30 million monthly users, traffic which Viacom simply cannot ignore.
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