Vodafone Milestone: Data Tops SMS Revenue For First Time

Vodafone Group has hit a milestone. Vodafone's latest quarter data revenue exceeded messaging revenue for the first time. Vodafone's emphasis on sales of smartphones and associated data plans seems to have been the driver.

Vodafone, the world's biggest mobile operator by revenue, posted a 2.1 percent uptick in group service revenue, underpinned by good growth in India, Turkey, the U.K. and South Africa. It is the fifth sequential quarter of improvement.

The company said data revenue continues to drive its growth strategy and grew 27 percent on the back of "strong smartphone and mobile connectivity sales."

Vodafone Revenue Rises On Increased Data Usage - WSJ.com (subscription required)