Google Maps On Android: Key Location Based Service

"The combination and integration of Google Maps, Places Pages, Street View and Navigation (with the phone and contacts) has created a kind of LBS juggernaut on the Android device that will increasingly prove challenging to compete with," says Greg Sterling, a Contributing Editor at Search Engine Land.

Right now, no such combination of services exists on the iPhone, which makes it a more “open” playing field for location-based services and local publishers, he argues.

"I use the Google services on my Evo almost exclusively now to find local information and directions," says Sterling. "And yesterday Google updated Maps for Android to make Place Pages on the device look and operate more like Places on the PC."

I'd have to agree that the navigation and mapping features of the Evo are the top reason the Evo has value, though I would rank "voice search" number two.

Google Maps On Android Becoming An LBS Juggernaut

Google Adds Walking Directions for Android Google Maps

Google has added "Walking Navigation", a marriage of walking directions, turn-by-turn GPS navigation and satellite imagery, to the newest version of Google Maps for Android. The Street View is visually appealing, though often I prefer the more-basic "map-like" directions.

The latest addition comes as a part of Google Maps for mobile 4.5 for Android. It takes walking directions, which takes advantage of pedestrian pathways, overpasses and other such things, and pairs them with turn-by-turn GPS directions and satellite imagery.

Bing Maps Augmented Reality Demo

I admit I use Google Chrome and Firefox more than I use Explorer and Bing. I use Google Maps; I don't use Bing Maps. But that doesn't mean Microsoft engineers are not working on new tweaks to provide more value for Bing and its related apps.

Google Maps to Sync Android Mobile and PC Searches

Many users have grown accustomed to the idea that their appointments, contacts and email can be synchronized across their mobile and PC devices. Now Google wants to make that same sort of experience possible in Google Maps run on Android devices.

Google Maps for mobile now will "sync" searches made on PCs with searches on Android mobiles. "Personalized suggestions" make it easy to find places users previously have searched for.
There is one immediately practical value: instead of searching on a PC and printing out directions, users now will simply be able to recall searches and have the information displayed on their mobile screens when they need the information.

"For example, imagine you're on your computer and you come across the Place Page for Mario's Bohemian Cigar Store Cafe," the Google blog say Michael Siliski and Taj Campbell, Google Maps staffers, on the Google Mobile Blog. "When you're ready to go and want to get directions, just open Google Maps on your phone, start typing "mar," and you'll quickly see a suggestion, saving you from re-typing a long query and making it easier and faster to be on your way."

The new feature also adds a way to "mark" places on your own maps that will appear on either a PC or Android display whenever a map near that place is displayed.

"When viewing place details, just press the star icon next to the place name; these starred places are automatically synchronized between desktop and mobile, and can be accessed from both the 'More' menu on your phone and from the My Maps tab on your computer," they say.

"Starring" and "personalized suggestions" both require that users be signed in with their Google account, and "Web History" must be enabled in order to use personalized suggestions.

Both features are available in Google Maps 3.4. On Nexus One phones, users get this version of Maps after accepting the over-the-air update that already is in progress.

For other Android devices, starring and personalized suggestions will soon be available by downloading Google Maps 3.4 from Android Market.

Google Adds "Place Pages"

One simple step any business can take to become more involved with mobile-based marketing is to take advantage of "Place Pages," a new feature Google is introducing.

Basically, a Place Page is a free one-page listing any business can sign up for, and which is available to mobile and PC-based searches using Google Maps.


Retailers can create a "Place Page" by going to the Google "Local Business Center" at
http://www.google.com/local/add/analyticsSplashPage?service=lbc&gl=us&utm_source=/lbc&utm_medium=van&utm_campaign=en&hl=en-US.

Listings are free to create. Think of it as a sort of enhanced phone book whose entries pop up on a Google Map search when a user is looking for something near a physical location.

There's more. The Place Page also allows retailers to create coupons, for example. Also, an analytics feature also allows retailers to track where customers are coming from and what they search for to find a particular retail location.